Hector Cruz Sandoval
Hector Sandoval has been a media content creator for the past 30 years in the fields of advertising, graphic design, photography and documentary filmmaking. Pasadena Art Center College of Design trained in advertising and was hired by Grey Advertising NYC an art director. His creative group handled seventy million dollars worth of accounts, which included Revlon, Procter & Gamble’s Pantene, Pan Am Shuttle, General Foods, and Kraft Food’s Kool-Aid. After NYC, returned to L.A. and opened the boutique ad agency Halo Group with anchor client KMEX Chaannel 34, Fiesta Broadway and Mayan Nightclub. He then expanded to his advertising business adding documentary/reality based films and editorial photography and renaming it SANDOVAL MEDIA. He has produced and directed documentaries; reality based TV Shows, covered specialty food/concert events and travel/exploration journals for television and on-line webisodes for action sports shows. Clients have included ESPN’S X GAMES, RED BULL, Yahoo Deportes, NBC Sports, Style Fashion Week L.A., Coors Light, FMF Federación Mexicana de Fútbol, Education Post, City of Los Angeles and the California Building Trades Unions. Sandoval is also contributor to Food & Wine Los Angeles/Pebble Beach,
AltaMed East L.A. Meets Napa, Sysco Foods, Vogue Mexico/Latin America and Condé Nast Digital-Lifestyle/Food.
Sandoval has directed/produced and filmed several internationally acclaimed award winning documentaries which include “Kordavision” based on the Cuban photographer who took the most reproduced photo in the 20th century that of Che Guevara, “Phil Stern EYEWITNESS” based on the legendary American photographer who captured 5 epic periods of U.S. history, “Sport of King at Pegasus” based on horse jockey legend Mike Smith, “Heads, Hand, Hearts Craftsmanship at work” based on the union workers building the Wilshire Grand the tallest building west of the Mississippi in Los Angeles. Hector Sandoval has photographed some of the most influential figures of our time. President Barack Obama, Pope Francis & John Paul II, President Fidel Castro, The Rolling Stones, Plácidio Domingo, Hilary Clinton, Bernie Sanders, Thomas Keller, Dolores Huerta, Buzz Aldrin, Barbara Streisand, Denzel Washington, Norman Lear, Ricardo Salinas Pliego, Victor Espinoza, Metallica, Russell Simmons and MANA are a small representation of those individuals.
Hector was born in Los Angeles to parents from Zacatecas and San Luis Potosí Mexico. Speaks Spanish and presently lives in Los Angeles. He has traveled to over 48 countries and filmed in 14.